The American civil war Essay Example for Free

The American civil war Essay The American civil war was a turning point in the history of the American people. It has indeed shaped the lives of people today, not just in the United States but throughout the world. After the wars for independence, it was the next conflict which shed American blood and lives, which sadly was against other Americans as well. However, sad though as it may be, out of that conflict arose the realization that all men and women are created equal, and in a country like the United States, there is no place for slavery. Franklin and Augusta counties were at the center and heart of the conflict. The two were at two opposing ends of the spectrum. One was a northern, slave free state, while the other was a southern, landed and slave powered community. The lives of the people of these two counties were shaped by the events from 1790 up to 1860, and their two different paths of development shaped their role in the civil war to come. In those days, land and agriculture was the true measure of power and wealth. It was only when one had land or other properties that one gained rights, privileges and even respect. In this regard, it is worthy to note that the two counties were relatively in the same region of the Shenandoah Valley, and they were only 200 miles away from each other. Of course, what separated the two geographical neighbors was slavery. The land values in Franklin were much higher than in Augusta, and the former had better cultivated areas. In the former, larger land sizes resulted in lower values per acre. In contrast to this, people in Augusta were richer than those in Franklin, yielding a higher per capita income. The white residents of Augusta were two times richer than those in Franklin, mainly because they have both land and slaves as property. One other significant similarity with regard to land was that in both counties, half of the population did not own land, concentrating the wealth and resources in a handful of propertied elite, which generally shaped early America. In economic terms, both counties were generally producing wheat and corn, with Franklin producing more wheat while Augusta produced more corn. Though the people in the latter were richer than those in the former, Franklin farms were more productive, especially with the production of corn. Both counties fared similarly with regard other less common crops that they planted. Religion also played a role during these times. Both counties had a mixture of denominations, without any single one being the dominant faith. Franklin had more churches, numbering 92 based on the 1860 census. However, even though they had only 54 churches, Augusta had larger parishes, and had invested more heavily in their infrastructure and buildings. All of these data and statistics show that the two counties were generally demographically the same. They were situated in the same area, had similar industries and religions, and were only 200 miles away from each other. The two even had quite similar laws, and state constitutions. The difference was slavery. Augusta relied heavily on slaves, and fought for the right to own slaves to the end. Franklin on the other hand did not, believing otherwise and deciding not to treat people as objects and as property. In the end, it can be said that though physically two things may be the same, the values and principle that one holds can spell the difference. Sources: www. co. augusta. va. us http://valley. vcdh. virginia. edu/tablesandstats/fr_aug_stats. html www. co. franklin. oa. us

Describing research methology and philosophy

Describing research methology and philosophy Saunders et al (2007) described research methodology as a carefully organised and scientific procedure used during a research project which generates results which are in turn assessed. Also the methodology used in any research is developed by the researcher. Saunders et al (2007) revealed five sections in which research projects are usually shaped. Figure 3.1: The Research Onion Saunders et al (2009) described research philosophy as an essential basis on how we view the world. This basis supports research strategy and the procedure a researcher chooses in evaluating the strategy. Also according to Sullivan (2001 pp. 47) research philosophy is a type of philosophy based on scientifically proven facts where the world is thought to exist without consideration of peoples ideas of it and that science uses decisions based on facts to discover what exist in the world. Authors like Malhotra and Birks (2007) support the fact that the scientifically based facts belief can have an effect on research. Furthermore, Sullivan (2001 pp. 48) showed that belief on the philosophy based on feelings, thoughts is where reality of the world generates out of its creation and there is a replacement of social meaning during social interaction. However for the process of this research, philosophy based on feelings and thoughts is chosen over that based on scientific proven ideas because Remenyi, Williams, Money and Swartz (1998 p. 32) showed that philosophy based on scientifically proven ideas work with noticeable social reality and the results of such research can be law like generalisation which is almost the same to those produced by the physical and natural scientist. RESEARCH PURPOSE Saunders et al (2009) defined research purpose as a clear exact statement that point out what the researcher wants to achieve from undertaking the research. However, this purpose can be achieved using any of the following (Saunders et al 2009) Exploratory research Descriptive research and Explanatory research Exploratory research: this type of research is used to find out what is occurring; to seek new and clear understanding; to ask question and evaluate an occurrence in a new light (Robson 2002, p. 59). Furthermore, this research is mainly used to simplify a problem and also reveal if the problem is worth pursuing (Saunders et al 2009). Also, an exploratory research can be changed easily to suit a new situation, this change does not necessarily mean absence of direction, rather it means concentrating on a wide viewpoint and narrowing the research to a more specific manner. (Adams and Schvaneveldt 1991) Descriptive Research; According to Robson (2002 p. 59): descriptive research is a research that seeks to describe an accurate profile of persons, events or situations in a particular way to suit ones opinion. This research involves producing a correct representation of persons or events. (Saunders et al 2009 p. 590) Explanatory research: this type of research seeks to present a direct relationship between variables. In other words, this type of research shows how a variable depends on another and how they affect each other. This research studies a problem or situation in order to generate the relationship between the variables (Saunders et al 2009. pp 591). Several authors like Malhotra and Birks (2007) revealed that this type of research purpose can be used collectively in a research. However for the purpose of this research, the three purpose method was used. Research Approach According to Saunders et al (2009); there are two types of research approach available to researchers namely; Deductive Approach and Inductive Approach The deductive approach involves five stages in which research will be carried out (Robson 2002) Deducing the hypothesis from the theory- this involves analysing the relationship between two or more variables. Expressing the hypothesis in operational terms- this involves the identification of how the variable will be measured. Testing the operational hypothesis Examining the outcomes of the inquiry- this involves making sure the theory is right or suggesting modification to the theory improving the theory using the research findings Furthermore, this type of approach is carefully organised, collects quantitative data, and need to collect data from a sufficient sample size in order to generalise conclusion (Saunders et al 2009) Inductive approach; this approach involves the generation of a theory as a result of the evaluation of the empirical data. (Saunders et al 2009 pp 593) Also, it involves understanding the kind of problem and how it concerns the context in which it occurs. Also this type of research tends to use small sample of subject as against the large sample used in deductive approach. However for the purpose of this research both inductive approach was used because of the large sample that can be used to define a theory as well as the fact that inductive approach can be changed to fit any situation and the researcher can be more involved in the research process. Choices Saunders et al (2009) revealed that there are multiple method choices available to a researcher to collect data namely: qualitative and quantitative techniques. According to Denzin, Norman, Lincoln and Yvonna (2005); qualitative research technique is a method of getting required information used in many academic discipline and market research. Also, Chris Vaughan-Jones (2010) showed that qualitative research uses observation from participant and non participants, semi structured interview, unstructured interview and analysis of documents and materials. While quantitative research technique is systematic investigation of countable properties and observable happenings and their relationship (Kuhn 1961). Furthermore, quantitative data are usually gathered using questionnaires in which the data collected will be coded using numerical codes and later analysed. However, for the purpose of this research, both quantitative and qualitative methods were used to collect data. (Quantitative method was in form of questionnaires while qualitative method was in form of a focus group) Time horizon Ester by- Smith, Thorpe, Jackson and Lowe (2008) revealed that a research design can take the shape of a cross-sectional studies or longitudinal studies. A cross-sectional study usually uses the survey strategy as it seeks to describe incidence of a phenomenon (ester by- Smith et al 2008). On the other hand longitudinal study uses observation of people or an event over a period of time in which the researcher is able to control the time changing properties involved, provided that they are not affected by the research process (Saunders et al 2009) However, cross-sectional study was used for this research because all the data collected was obtained from a sample of internet banking customers at different time of the day and different days of the week using questionnaires. Research strategy Research strategy can be described as a general plan in which research questions are answered. Also, research strategy involves the use of research questions as well as research objectives, amount of time, extent of existing knowledge and resources available (Saunders et al 2009). Furthermore, the major research strategies available to researchers are experiment, survey, case study, action research, grounded theory, ethnography, and archival research (Saunders et al 2009) Experiment- according to Saunders et al (2009 p 142), experiment is a form of research that involves a scientific test which features strongly in much social science research especially psychology. Furthermore, Hakim (2000) showed that experiments seek to reveal whether a change in one independent variable will cause a change in another dependent variable. Survey- this is to collect a large amount of data from a particular population based on their views about a particular subject, it employs the use of explorative and descriptive research approach (Saunders et al 2009 pp. 144). Furthermore, survey strategy allows a researcher to collect quantitative data which can be analysed using descriptive and inferential data (Saunders et al 2009). Case study; Robson (2002 pp 178) described case study as a plan for doing research which involves an empirical investigation of a particular happening with its real life counterparts using different sources of evidence. Also, case study creates a detailed understanding of a research context and the processes involved (Morris and Woods 1991). Furthermore, Yin (2003) revealed that case study uses triangulate multiple sources of data because it uses different methods of data collection with a study to ensure that data collected are accurate and useful. Action research; Saunders et al (2009 pp. 587) described action research as a research strategy that is involved with management of change, also involving a close connectivity between practitioner and researcher. Coghlan and Brannick (2005) revealed that research should pay more attention on resolving organisational issues like effecting change together with the person that experiences the change directly. Grounded theory; this can be described as the theory that was developed from data gotten from series of observations or interviews involving an inductive approach (Saunders et al 2009 pp 592). Furthermore, Goulding (2002) revealed that grounded theory strategy helps in predicting and explaining behaviour in a research which brings about building and developing a theory. Ethnography: this strategy is used to describe and explain the social world through first hand field study (Saunders et al 2009 pp 591). This strategy involves participative observation and it is consumes a lot of time because it is done over a period of time making the researcher involving in the social world being observed (Saunders et al 2009). Archival research: this type of research strategy uses managerial works and records as its major data source (Saunders et al 2009 pp 150). However the data collected through this strategy are analysed because it is a product of daily activities (Hakim 2000). However Saunders et al (2009) revealed that the above strategies can be combined in a research, the survey strategy was used as a result of its ability to collect quantitative data as well as its ability to answer questions like who, what, where, how much, and how many; also because it uses exploratory and descriptive research techniques.

Meaning Of Engineering Disaster

Meaning Of Engineering Disaster The duty of the engineer is to react to people need by building or creating something along an appropriate set of guidelines. Importantly, that device, plan or creation should perform its function without any failure. Everything, nonetheless, must eventually fail to perform its given function with a sought after level of performance. Hence, the engineer must struggle to design in such a way as to avoid failure which could result in loss of property, damage to the environment of the user of that technology, and possibly injury or loss of life. Through analysis and study of engineering disasters, modern engineering designers can learn what not to do and how to create designs with less of a chance of failure. (Leveson, 1993) The history of Chernobyl nuclear power plant Chernobyl is a small town in the Ukraine near the Belarus border, with a population of 45,000. The nuclear power station of Chernobyl lies 15 kilometers to the northwest of the actual Chernobyl town. In 1986, the USSR generated roughly 10% of the worlds nuclear power from only 43 operating reactors. Together they produced 27 thousand Mega Watts of electricity. By 1986, the year of the accident, four of the reactors at the Chernobyl nuclear power station were the most modern to date Soviet reactors, the RBMK-type. Two more of these reactors were still under construction at the station. (http://library.thinkquest.org/3426/data/introduction/location.html) Aim of this topic This research can be roughly divided into three parts as follows. Firstly, a variety of opinions and different perspectives of the survey would be discussed. Then, a discussion will include the information from other related sources and analyze the survey together. Finally, a conclusion will be drawn concerning the findings of the research project; recommendations will be made with regards to future research into the issue, and limitation on this report. Literature review Overview of engineering disaster The failure into an engineering disaster There are many factors that can cause engineering disaster and much of the reason why we consider an engineering failure to be an engineering disaster has to do with public perception of risk. For example, in 1992 roughly the same number of fatalities occurred (in the United States) in transportation accidents involving airplanes (775), trains (755), and bicycles (722). Yet the public perception of the risk associated with air travel is often much higher than that for trains and certainly for bicycles. (Matousek, 1976) This stems from two reasons: (1) the large loss of life resulting from a single air crash, and (2) the air passengers lack of control over their environment in the case of air or, to a lesser degree, rail accidents. Both of these reasons results in increased fear, and hence a higher degree of perceived risk. Principle cause of engineering disaster The primary causes of engineering disasters are usually considered to be Design error Standard of the plant (depending on cost) Operating error Human lack of knowledge and skill 1.2.3 Mechanical error Management tools (Preventive maintenance) (Bernhard, 1999) How Nuclear Physics works Nuclear Fission Nuclear fission is the process whereby large, unstable atoms are split up and as a result release large amounts of energy. The most common element used for this process is called uranium. Process of nuclear reactors Nuclear fission reactions occur inside the core, producing heat. The control rods control the system by absorbing stray neutrons which in turn slows down the rate of reactions. The heat from the core is transferred to the water through conduction, which then turns into steam with a temperature of 580Â °C. The pressure of the steam turns the turbine, powering the generator. The generator converts the turning motion of the turbine into electrical energy, which now can be injected into the national electricity grid. This steam is then cooled by water from the cooling lake which then causes the steam to condense back into water. The cycle then repeats. (Ben, 2008) Pros and cons of Nuclear power plant These days, there are a great number of alternative energy that human found and nuclear energy is one of the best choice of alternative energy. On the plus side, there are many benefits of nuclear power. To begin with, it is a clean energy; therefore, it would dramatically improve the environment. For example, smoke and carbon are not contributing to greenhouse effect and consequently protect the ozone. Furthermore, nuclear power is reliable because it is use only a little uranium to make nuclear reaction which cause a great number of energy. On the other hand, nuclear technology is problematic in some ways. One of the main drawbacks of nuclear energy is that radiation can harm cells of human body; hence, it can make humans sick or even cause death, and symptom illness can affect and kill people in follow years. Dangers of radiation When unstable atoms naturally break down (decay) they release they release radioactive particles. There are three types of particles: alpha ÃŽÂ ±, beta ÃŽÂ ² and gamma ÃŽÂ ³. They are considered dangerous as they are able to ionise. They are able to change the stucture of atoms by knocking off or dragging electrons away from the atom. In humans, animals and plants, this ionising effect alters the DNA code in cells causing cell mutation. Through this, the altered cells are reproduced through cell division which may then form cancerous growthsThis radiation isnt only sourced from the site of a nuclear disaster. Poising can occur through contaminated water which then infects soil and hence food supplies. To add more to this potential problem, radioactive particles can stay hazardous for thousands of years. (Ben, 2008) The Chernobyl nuclear power plant disaster The Accident The accident at the Chernobyl nuclear reactor that occurred on 26 April 1986 was the most serious accident ever to occur in the nuclear power industry. The reactor was destroyed in the accident and considerable amounts of radioactive material were released to the environment. The accident caused the deaths, within a few weeks, of 30 workers and radiation injuries to over a hundred others. In response, the authorities immediately evacuated, in 1986, about 116,000 people from areas surrounding the reactor and subsequently relocated, after 1986, about 220,000 people from Belarus, the Russian Federation and Ukraine. The accident caused serious social and psychological disruption in the lives of those affected and vast economic losses over the entire region. Large areas of the three countries were contaminated with radioactive elements, and radionuclides were measurable in all countries of the northern hemisphere. (Alexander, 1993) The Cause of the disaster There are several factors which cause Chernobyl nuclear power disaster. 1. Human error (Operator Over-Confidence) The operators felt they were an elite crew and they had become overconfident The operators did not think carefully enough about the effects on the reactor. The operators felt under pressure to complete the test this time. 2. Design error (Safety System Inadequacies) A fault in the control system also makes the emergency shutdown unable to function. The emergency shutdown desired effect relied on the reactor being operated correctly. There had to be at least 30 control rods in the core for the emergency shutdown to work to according to standard. The reactor could not be run at low power normally. (http://library.thinkquest.org/3426/) The Affected by the disaster One major result of the Chernobyl accident that would cause as much agony to the incident was the spread of radiation. A definite effect of the spread of the radiation was the damage it had on the Eastern European agriculture. The EC (European Community) immediately put a 90 day ban on agricultural goods from Eastern Europe. This was initially thought of as political strategy from the US as well as other Western countries. This caused the Soviet Union to take the responsibility to pay for all the damage done to the Eastern European agriculture. Post-Disaster The effects on health Chernobyl affected the health of many people throughout Russia. Altogether the total number of fatalities caused by Chernobyl stands at 31 officially. Around 600,000 however were classified as being significantly exposed and will have their health monitored their whole lives. Twenty-four people were disabled by the accident; some so severely they were left as invalids for the rest of their lives. Two-hundred thiry-eight people have suffered acute radiation syndrome. The total number of people that were in this classification is somewhere around 10,000. The official report on the number of cancer effects is as follows as prescribed by the International Nuclear Safety Advisory Group (INSAG) of the IAEA. (Vladimir, 1991) Environmental impact Besides the effects on humans, the Chernobyl disaster also dramatically affected the environment with 150 000 km2 of land contaminated with radioactive material. Mutations in both plants and animals were evident Leaves changed shape and some animals were born with deformities. Despite this, rare species of moose, birds, beavers, wolves and boars have returned in the absence of humans. (Vladimir, 1991)

To Age or not to Age :: Essays

To Age or not to Age (1) In â€Å"Dr. Heidegger’s Experiment," Nathaniel Hawthorne expresses [Diction] that if given the chance to regain your youth, some would not have learned from their past mistakes, to change the way would live their life again. In â€Å"Dr Heidegger’s Experiment† Hawthorne uses his characters to describe how life experiences should have an impression in our lives. (2) Dr Heidegger was an old scientist, who has a very strange way of presenting himself. He works by himself in his study. Which many find to be a â€Å"very curious place.†(Pg. 578) [Frag -1] In his study there is a picture of a women [Hostage 50] who once was his lover. She was going to be the one that he was going to marry, but she had been affected with a disorder and had taken some of the pills he prescribed and died. â€Å"She had swallowed one of her lovers prescription’s and died on the bridal evening.†(Pg. 579) It is thought that Dr. Heidegger might have had something to do with her death, but it was unknown. â€Å"The greatest curiosity of the study remains to be mentioned.†(Pg. 579) [Why was this uotation included?] The doctor had an experiment that would turn back the hands of time, but he would not have any part of it, he just wanted to observe. [How is this paragraph related to the thesis?] (3) Dr. Heidegger called on four of his friends to help him with his experiment. [This topic sentence suggests a plot summary.] Mr. Medbourne who was a prosperous merchant in his early day (Pg. 579), Colonel Killigrew wasted his years on sinful pleasures (Pg. 579), Mr. Guscoigne was a ruined politician (Pg. 579), and Widow Wycherly was a beauty in her younger day, but had been isolated from society (Pg. 579). All of the friends had lived a life of relationships with all three men, [homosexual?] which almost caused them to kill each other over her, â€Å"had once been on the point of cutting each other's throats for her sake.†(Pg. 579) [This quotation is inaccurate.] This is what caused for her to be an outcast with the town. â€Å"scandalous stories which had prejudiced the gentry of the town against her.†(Pg. 579) [Frag - 1] When asked to participate in the experiment, they were all a little skeptical.

A Transcendence of Exhaustion? :: Free Essays Online

A Transcendence of Exhaustion? In his article "Power and Weakness", Robert Kagan offers an insightful explanation of recent trends in transatlantic relations. He puts forth a very elegantly systemic explanation for this unraveling, or at least schism, of the West that seems to be taking place under our very noses. And yet for all its apparent clarity, Kagan's underlying argument is a myopic one, a model in need of a corrective lens in order to gain any significant predictive power. Luckily, current events offer an indispensable laboratory for testing some aspects of Kagan's ideas, while even our class' very circumscribed readings in the field equip us to spot major shortcomings of the argument. Kagan posits that a Kantian "perpetual peace" has emerged in Europe in the decade after the Cold War's demise. (211) America, in many ways a Western European nation but in many ways not, has found itself straddling a sort of a boundary between ideologies. (239) On the one hand, it espouses the same liberal values held by the Europeans, of forming economic and diplomatic ties, the establishment of the liberal "separate peace," so to speak. However, even as it speaks these noble words, it finds itself stomping on Panama and Chile, reaching out to slap at Iraq. It is not free from the need to act in the Hobbesian world of anarchy and strife. (211) This fundamental disagreement drives much of the tension over foreign affairs that has arisen between Washington and the European governments in the recent past. (Ibid) It is in offering a historical explanation for this state of affairs that Kagan excels. He dismisses outright the possibility that some abstruse national character might be to blame, pointing out that in many respects Europe and America have recently switched places, and behaviors accordingly, on the world stage. (214) Europe from the time of the Westphalian peace until the World Wars was the bloody realm of machtpolitik, the constant power plays at home and abroad that characterize especially the colonial period. As the locus of power in the Hobbesian sense, the Europeans historically believed in it and wielded it without hesitation. The timid young America, subject to the persecution of hostile European empires for much of its early life, learned accordingly to make use of the weapons of the weak: political and economic diplomacy. (215) However, Europe laid waste to itself in the two World Wars that can rightly be called the climax of machtpolitik, eliminating the concrete basis it once held for world domination.

Brief Therapy

Personally, this â€Å"solution-based or solution-focused brief therapy† is appealing to me simply because it is brief (The.. , 2003). See I have the tendency to become impatient in anything that calls for counseling (The.. , 2003). Since brief therapy has the power to address my dilemma in less than five counseling sessions, I am very grateful for it (The.. , 2003).I also appreciate greatly the fact that â€Å"instead of solving problems, it builds solutions† which makes the change that occurred to be consistent and most likely to last (The..  , 2003).Brief therapy also addresses a wide range of dilemmas including the following: 1) anxiety; 2) depression; 3) mental health-related problems; 4) oppression experiences; 5) pain; 6) problems in sleeping; 7) work-related dilemmas; 8) relationship problems (including differences with children, with spouse, and with close friends); 9) stress; 10) substance abuse (including drugs and alcohol); 11) etc (The.. , 2003).What make s it more remarkable is that it may also be experienced by the economically challenged individuals who cannot afford the traditional and expensive counseling (The.. , 2003). It is good that there is a psychological therapy or counseling that may be offered free to those who do not have the capacity to pay but needed to solve a certain dilemma through â€Å"brief therapy† (The.. , 2003). Personal Experience I tried ‘brief therapy’ when I had terrible problems with my relationship with my partner.Here, I was taught to communicate better or effectively, I was inspired to trust and to establish a gratifying relationship (The.. , 2003). In addition to that, I was taught to address, manage, and settle conflict (The.. , 2003). My specific problem has been addressed in just a few counseling sessions and that particular dilemma never became a problem again (The.. , 2003). Reference The Brief Therapy Practice. (2003). Solution Focused Brief Therapy. Retrieved October 6, 20 07 from http://www. brieftherapy. org. uk/

Perfume Behaviours Essay

Abstract: Wearing perfume has been becoming more popular among young ladies. There are thousands of perfumes in market and each young lady buy perfumes concentrate on different factors. Such as aromas, package, advertisements and so on. Therefore, this piece of research is to survey the key factor for consumers buying perfumes. This research is conducted by Qualitative Research and Secondary research. Qualitative researches are Elite Interview, Generic Interview and Observation. It used to prove my hypothesis is reliable and this research is ended with some recommendations concern with this research. Background: As perfume is regarded as one of the biggest Fast Moving Consumer Good (FMCG), revealed by 1371 different types of perfume are sold in Selfridges & co and annual global perfume industry sales revenue was $27.5 billion. Also data shows number of perfume brands carried by US department stores increased from 756 to 1160 between 2002 and 2010. (Statistic Brain, 2012) One short movie shows that when Marilyn answered a question in an interview about:† What do you wear to bed?† She said:† Just a few drops of N °5!† (Chanel2012, 2012) For some females perfume it seems like a cloth and plays an essential role in women’s daily life. Wearing a special fragrance can be one of life’s great personal pleasures. Perfumes can evoke memories, to transport you to another place, another time. Perfumes can make you feel sexy, flirty, and happy. (PR, 2012) The research shows the great Valentine’s Day gift is perfume. Mary Ellen Lapsansky, Vice President of The Fragrance Foundation said: â€Å"One drop of fragrance can say it all, do it all.†(PR, 2012) However, how can consumers decide which perfume to choose? Which factors can influence the user for purchasing perfumes? There are a huge amount numbers of advertisements in market. It seems like that advertisement or other commercial actions guide consumers to buy perfumes. Take Chanel No.5 as an apt example. In the 1990s, report reveals more money spent advertising Chanel No.5. It has been estimated, last year, that more than $20 million is spent annually on marketing for Chanel No.5. In last year the sale revenue for Chanel No.5 was â‚ ¬1.809 billion. (Nessymon, 2012) We have to acknowledge that there are many factors in mind of users which induce them to purchase a particular perfume. Some of these factors are aroma, price, packaging, brand loyalty, quality and habit. Therefore, the prime objective of my study is to analyze the effect of various factors on buying behavior of users. Methodology: This research is conducted by Qualitative research. Qualitative research methods contained three parts: Elite interview, Generic interview and Observation. Firstly, 1 sale person at Churchill Square in Brighton and two more sale people at Selfridges & co has been interviewed with some questions about what are the factors will influence the user for purchasing perfumes and their personal view on the hypothesis of this research has been asked. Secondly, 20 female consumers at Selfridges & co have been interviewed by Generic interview with their opinion on user buying behavior towards perfumes and agree or disagree with the hypothesis. Furthermore, an observation had carried out at outside of Churchill Square, which observe the number of women who were wearing perfumes out of 50 women who passed by the door of Churchill Square. In the meanwhile, their age ranges were being observed. Results: Results of observation: Outcome of observation outside of the Churchill Square was 31 out of 50 passers-by who is women wearing perfumes. Their age is that it looks like among 15-year-old and 30-year-old. Results of generic interview: The following picture gives the information of generic interview with 20 respondents about rating of importance factors when you purchase a perfume. The rating is from 1 to 5(â€Å"1† for least important and â€Å"5† for most important) with six factors (Aroma, Price, Packaging, Brand, Quality and Habit). [pic] It obviously shows that 17 respondents think aroma is one of the most important factors will influence their purchasing decisions, while only 1 person think fragrance is not an essential factor. Most Respondents think price may influence their decisions but not quit essential, therefore most rating gather around 1,2and 3. Both 12 respondents rate 3 and 4 for packaging and habit. Last, most people rate 4 and 5 for both brand and quality. [pic] This pie chart reveals that 57% of respondents will be influenced by discounts or free gifts, while another 43% are in the other side. [pic] As can be seen from the above picture 6 respondents consider samples of perfume counters not influence their choice, but 9 more respondents consist samples of perfume counters can or may influence their decisions. Then there are 10 respondents consider advertisement or brand ambassador can affect their buying behavior and one more respondents do not think so. Last, all my respondents use the famous brand perfumes, like Chanel, Dior, YSL, Givenchy†¦Ã¢â‚¬ ¦ Results of elite interview with three sales people: Three sales people are interviewed with question about what will influence consumer buying behavior. Three of them are all thinking aroma is important. Consumer is not going to buy something that smells bad. Scent is a powerful tool for beauty brands, especially for perfumes. Additionally, they all think that most consumers are not care about the price of perfumes, because they think perfume plays a role of necessities in most people’s daily life or most consumers buy it as a gift. Then, one of them mentioned ingredient is important. Whether is this perfume suitable for sensitive skin persons or not. Besides, one of three think beautiful package, advertisements and brand story are all including commercial way, it has impact on sale numbers but not very essential, especially for same level brand perfumes. While, another two sales trust advertisements or brand can influence consumers buying decisions. Furthermore, one of them mentioned color of perfume also is a factor for consumer buying towards perfumes. Some consumers will come and say they want to have a perfume with green color or they need a yellow one. They do not think free gifts can influence consumers’ decisions. One of them said when a consumer buy a perfume, he or she always can get a huge number of perfume samples. But discounts can attractive more consumers. Discussion: All the above the analysis, the hypothesis is true. There are various reasons may influence the user for purchasing perfumes. No doubt, aroma is important. Consumers are not going to buy bad smell beauty product. Scent is a powerful tool for beauty brands, especially for perfumes. Besides, Scent can directly affect the mood of consumers. Nobody wants to buy a bad fragrance perfume and lead them into a sadly mood. Marketing is another cannot be ignoring factors. Almost half per cent respondents think advertisement or brand ambassador would influence their decisions. Also perfume companies invest much money on advertisements and take many actions build brand loyalty. In addition, all my respondents are all use perfumes with famous brand. Like Chanel, Dior, Givenchy, YSL. It reveals more investment on advertisements attract more consumers. But competition for same level brand. When you go to Harrods which is a very famous shopping mall located in London and all perfumes show in Harrods are famous with high quality. If before go there you do some research and want to buy a perfume which is one famous singer uses or is a very world-known brands. Sadly, you forget the name of the brand or the package of perfume. You also can pick up one suitable perfume without that information when you walking around the perfume gallery. Perfume is not same as clothes or shoes. People do not need follow fashion trend to buy perfumes they just need choose one most suitable one for themselves or pick up one suitable perfume use in a suitable atmosphere. However, there are some fans will buy same perfume as their favorite singer or actors due to they want to closer with their idols. Thus, marketing is secondary. Except aromas and marketing, there are other factor has effected on buying behavior towards perfumes. 23% respondents never change the brand of their perfumes shows that habit has the impact on buying decisions. 41 per cent of respondents change perfumes seasonally reveals that weather, life experiences or mood may change people’s taste or necessary of different fragrances. Additionally, age is one of other factors. Like many young ladies may choose the Chanel but many older ladies prefer the old brand perfumes. Color of perfume also can change consumer’s buying decisions. If my packaging and claims are â€Å"blue†, does my product smell â€Å"blue†? Successful products make these full-circle sensory connections clear to consumers. Price is not a sensible impact factor and free gifts or discounts may increase volume of sales but is small. Therefore my hypothesis is true. Fragrance is key factor for purchasing and marketing is secondary. However, it also exits many other factors can effect consumer buying actions. Conclusion: This research is reliable. But it exits several problems in my research. Firstly, I do the observation at weekend and outside of a shopping mall. Some people just use perfumes during workdays or use it only at weekend. Besides, I may neglect someone who is using a real pale fragrance. Thus the data is not very precise. Actually, I need take a quantitative research. Secondly, my research did at Selfridges & co and Churchill Square. Both of these two shopping centers are for high shopping level consumers. It means most respondents have similarity economic background and most of them use perfumes of luxury brand and do not really care about price or quality (as quality is the same). They also may more concentrate on brand story. Last, the distinct buying actors towards perfumes can vary from different culture background and different countries. However, this research is reliable due to the result collected would be same or similar if another research with the same hypothesis is carry ou t. Recommendation: For my research, I should do a quantitative research. Such as do an on-line survey. My observation should not only do outside a shopping center at weekend, I need do more at different locals and time. For perfume companies, we have to acknowledge that aroma is a key factor for consumers. Marketing (advertisement and brand ambassador) for perfume is secondary important. Although it not as essential as the clothes, shoes or other fashion products. As my first research is based on perfume of famous brand, it shows advertisements have tiny impact on product sales. But for lower brand it may opposite. Thus, I should do further research including diverse levels of brand. Then perfume manufactories should distill perfume from natural intergradient. They should take some actions related color of perfumes and package to fragrances of perfumes. This piece of research shows young ladies whose age between 15 and 30 buying behavior towards perfumes, but females on distinct ages with diverse life experience may have different consuming actions. I need collect information from wide age period. Bibliography: ‘A SENSORY JOURNEY: FRAGRANCE IN BRANDING’ 2012, Global Cosmetic Industry, 180, 5, pp. 48-54, Business Source Elite, EBSCOhost, viewed 1 December 2012 Chanel (2012) Marilyn and N °5 – Inside Chanel Available at: http://www.youtube.com/user/chanel?feature=results_main (Accessed date: 2012/11/27) PR, N (2012), ‘Going shopping for a fragrance? Don’t know what to choose? Let the Certified Fragrance Sales Specialist be your guide’, PR Newswire US, 21 June, Regional Business News, EBSCOhost, viewed 1 December 2012 PR, N (2012) ‘The Great Valentine’s Day Gift Dilemma: Question: What Gift Says It All, Does It All, in One Pretty Package? Answer: Fragrance, Fragrance, Fragrance’, PR Newswire US, 2 February, Regional Business News, EBSCOhost, viewed 26 November 2012. Statistic Brain(2012) Perfume Industry Statistics Available at: http://www.statisticbrain.com/perfume-industry-statistics/ (Accessed:2012/11/28) â€Å"FRAGRANCE FOCUS† 2012, Global Cosmetic Industry, 180,8, p.12, Business Source Elite, FBSCOhost, viewed 1 December 2012. Nessymon (2012), Analyzing Advertising: Chanel No.5 The Film Available at: www.nessymon.com (Accessed: December, 2012).